Scaling a sustainable brand during off-season months.
15%
Repeat Purchase Rate
2.5
Off-Season ROAS
+40%
Email CTR
The Challenge
EcoWear, a sustainable fashion brand, faced a slump in sales during non-holiday months. The challenge was to maintain revenue flow without resorting to brand-damaging deep discounts.
Our Solution
Story-First Ads: Focused on the "Made from Recycled Materials" narrative in video ads rather than product price.
Lifecycle Marketing: Implemented a robust Klaviyo email sequence to nurture first-time visitors into repeat buyers.